Toytale
UIUX Design
We’re a bespoke toy store that lets kids design toys that we build. So we are designing a kid-friendly app.
Collaborate with Adam Chen and Eunju Jun.
Problem Statement
- Parents usually have a negative feeling towards app that design for children to spend more screen time.
- Companies typically favor mass production over creating individual, custom-designed toys.
- How to toy designs by knowing the preferences and needs of their primary audience, children.
Solutions
- Since parent is the one who are paying for the toys, create an app from the parent’s perspective and interact with the kids.- Make customization toys as a feature rather than the only way the bespoke toy company make the toy.
- Create stories for the toy, building relationships between toies and children rather than finding a toy design.
Target Users
- Parents- Children (6-18)
User Flow 1
select a book and trying to buy the character model.
User Flow 2
Virtual island & Community
User Flow 3
Buy directly from the community